A well executed Point of Sale suite can be a very effective way to launch products, run promotions and ultimately boost sales. We’ve compiled some examples of POS success stories from our portfolio.
Case Tidy Targets Back to School Market
Jelly Legs is a ready to eat jelly in individual servings similar to Magic Stick freeze pops. The product was developed by Greensleeves Confectionery Company to compensate for the seasonality of the freeze pop market. They asked us to develop a new brand and packaging proposition for Jelly Legs, along with a strong POS suite to support the launch. Their key requirements were shelf standout; communication of the unique product qualities and appeal to both children and parents. We used bright primary colours to maximise impact; developed a very ‘jelly-like’ logo; introduced a family of fruit characters and communicated the product benefits through a ‘back to school’ style notepad.
Irish Launch for US Skincare Brand
The new Skin Active range from NeoStrata is made up of four distinct products which, when used together, target all the visible signs of aging. Developed and manufactured in the US and available exclusively in Ireland for the first time, our job was to develop messaging that would introduce Irish consumers to the products’ individual purposes and more importantly their combined effects. Our new tagline ‘Daily 4 Step Anti Aging System’ was developed alongside a bold graphic panel illustrating each step. The resulting poster was then rolled out into a full POS suite comprising display cubes, hanging mobiles and window clings which have been warmly received by retailers and consumers alike.
POS with Attitude
Finches asked us to help them reposition their brand by reviving and further developing the orange character they had successfully used in a campaign from about ten years ago. In the interim they had moved to a more adult position and had suffered as a result. They were keen to reconnect with a younger consumer and felt this roguish character might help. The illustration was just the starting point so we developed a rock n’ roll theme using the existing Finches black; a heavy metal typeface and a series of cheeky catchphrases to imbue the character with the right attitude of rebellion. The end result is being applied across off-trade POS and into the on-trade environment.
Burtons Stand Boosts Sales by 80%
Flanagans are the exclusive distributors in Ireland of the much loved Burtons range of biscuits which include Jammie Dodgers, Maryland cookies, Wagon Wheels and Viscounts. Recently they asked us to design Point of Sale stands for supermarkets to merchandise all of their products together while highlighting special offers and seasonal promotions. We developed a look which maximised the impact of these well known brands and developed a series of colourful headboards to highlight the various offers. The stands have been a huge success with Burtons reporting an 80% jump in sales since their launch.
Sales Doubled for Tipperary
Following a full rebrand, Tipperary Natural Mineral Water asked us to create a self merchandising case for their 1.5L still bottles. Having previously created a dynamic water splash treatment for digitally printed POS fridges, hex bins and other materials, we adapted the look and feel to suit the much coarser print of corrugated boxes. Using only three inks, we achieved a high quality, high impact, fully printed merchandising case – with no increase in production cost to our client. As a result, these shipper cases have not only gained unprecedented display presence and footprint across a range of convenience and grocery store formats, but they have successfully doubled the sales of Tipperary 1.5L still bottles since their launch.
On-Shelf Suite Supports Line Extension
Tipperary Kidz Natural Mineral Water is a family friendly product and a healthy alternative to artificial soft drinks and sugar-rich juices for on the go children. Following a rebrand led by the of the umbrella Tipperary brand, the successful Tipperary Kidz line was extended to include two flavoured waters, Fruit Blast and Tiger Juice. We developed an innovative suite of on shelf POS materials, featuring cute cartoon characters representing each of the new products – astronauts for Fruit Blast and a grinning tiger for Tiger Juice – giving the newly listed products maximum shelf shout.
Gleeson and Greensleeves exhibited at this year’s ISM, the world´s leading trade fair for the confectionery industry. They asked us to create a stand to showcase both Gleeson’s substantial drinks offering in addition to subsidiary Greensleeves’ innovative and growing range of pops. Our solution was to establish two distinct sections to the stand. Greensleeves’ section employed a bold feature wall boasting their stable of brands, supported by impacful branded fridges and podiums. Gleeson‘s area in contrast featured large run of shelving holding an impressive array of convenience, grocery, off and on trade products.
If you have a branding project in the pipeline we’d love to hear from you. Contact us at firstname.lastname@example.org or call +35316798809