Bedroom Couture is one of a range of brands sold by Pownall & Hampson. Products under this brand vary in quality from polycotton to goose feather and down. The brand needed to cross a number of price ranges while remaining identifiable. The range also covered a large number of products and so needed to be easy to differentiate and colour code. Finally, the brand needed to work across various formats – different shaped boxes and printed bags. We developed a grid system with a solid colour on top and image beneath. By changing the tone of the imagery and colour and adding or subtracting decorative elements, we were able to develop a coherently designed range.