Bostik Perfect Tile Care Branding


When Bostik were introducing a new range of tile care products for a leading national DIY multiple, they approached us to develop the branding. We knew that in this particular retail environment, products which band together to create a strong ‘wall’ effect on shelf perform best. With such a complex range however, we needed to balance this with the need to intuitively convey the purpose of the 15 individual products. Our solution was to introduce a simple naming scheme identifying the sequence and purpose each product, i.e. 1 Removing, Grout Film Remover. The result is a confident, impactful range that supports the Bostik brand and fosters cross selling.

Bostik Perfect Tile Care Range by Design for Market

Bostik Perfect Tile Care Range by Design for MarketBostik Perfect Tile Care Range by Design for Market