Connacht Gold Low Fat Butter is one of Ireland’s leading brands. It has achieved this without major above the line spending by being a great product and also through distinctive, high impact branding. The packaging had suffered, however, from a basic printing technique so when the opportunity arose Connacht Gold asked us to evolve the design to maximise the potential of the more sophisticated in-mould labelling process. First, we replaced the flat colour logo with the fully tonal version. Then, in close collaboration with the client we introduced imagery of cows grazing outdoors. Finally we tidied up the copy and improved the typography. The final design is a subtle but effective evolution.

 

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