Donald Russell is the largest mail order meat supplier in the UK. They have a reputation for premium quality. Their Irish operation uses Irish sourced beef and maintains that premium quality reputation. We were asked by the Irish division to create sales aids including branded folders and inserts with product information. We’re also developing a website which compliments the content and look and feel of the printed material. The Donald Russell brand uses rich black backgrounds and sumptuous food and landscape photography. To this we brought our copywriting skills, our own Irish landscapes and a spacious, consistent grid layout. The resulting design is premium and modern.