We recently rebranded these mouthwatering double flavour freeze pops for Greensleeves Confectionery Company. The challenge was to clearly communicate the idea of two pops in one, while leaving enough of the pops visible to distinguish them from one another. Using the same colourful illustrative style as the standard Magic Stick range, we introduced a series of ‘twin’ characters to support the double flavour concept. Our tagline ‘Double the Flavour, Double the Fun’, paired with lush illustrations of each of the flavour combinations allows consumers to immediately identify their favourite. Available exclusively for countline single unit sale, the individual pops and outer cases also need to work hard to stand out against competitors in retailers’ freezers. We opted to create a beautiful tropical landscape which would work as an impactful and engaging backdrop for the outer case and integrate seamlessly with visible product in each individual pops.

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