Launching in summer 2012, Magic Stick Natural Fruit Juice Freeze Pops are the latest addition to the Magic Stick range from Greensleeves Confectionery Company. Made from 50% real fruit juice concentrate and Irish natural spring water, these pops sit very well alongside the primary ranges which are all 100% free of artificial colours, flavours or preservatives. In order to effectively integrate this new brand extension into the Magic Stick umbrella brand, while instantly conveying the real fruit juice element of the product, we created vibrant and distinctive halo of fruit to hold the product name. Following on from the standard Magic Stick Freeze Pops, a sugar free variant was also signalled by a lighter background and sunny yellow border.