The Watergrasshill brand was developed for Kepak as a trade brand for the European market. Originally Kepak had asked us to develop a very generic name and feel but we proposed an approach based on the rich heritage and provenance of the company. The company headquarters is a highly unusual thatched building while Watergrasshill is one of the many colourfully named plants the company operates around Ireland. We photographed the headquarters, developed an illustration based on that and integrated it into a very traditional looking logo to reflect the long established nature of the business. An Irish feel was woven into the packaging through copywriting, use of imagery and colour.