Point of sale and promotional goods have, perhaps unjustly, gained a reputation as disposable, throwaway items. Indeed we've all at one time or another received promotional bags, pens and keyrings only to discard them at the first opportunity. There are many cases in which ready-made,...
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Our heartfelt congratulations to Gary Hanrahan of Dawn Meats, Belle Ryan and Siobhéal Nic Eochaidh and on the launch of Stories of Hope 2013 eBook. The campaign came about by gathering anonymous first hand accounts of people's personal experiences of depression and tough times....
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Having worked on various promotions for Finches soft drinks, when the time came for a full rebrand we were keenly aware of the challenges it faced. In a nutshell, the brand messaging was targeting mature consumers. Their number one product, however, targeted teenagers. Therefore we needed...
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When we were approached by Gleeson to rebrand their flagship Tipperary Water range, we jumped at the opportunity to work on such an iconic Irish brand. Once number two in the Irish market, Tipperary was rapidly losing market share in a saturated and shrinking market. The...
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