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Case Study: Finches Rebrand

Case Study: Finches Rebrand

Having worked on various promotions for Finches soft drinks, when the time came for a full rebrand we were keenly aware of the challenges it faced.

In a nutshell, the brand messaging was targeting mature consumers. Their number one product, however, targeted teenagers. Therefore we needed to reposition the brand to appeal more to teenagers without making it irrelevant to adults.

Our solution was to lower the age profile of the overall brand and to develop a design system into which allowed for differentiation between their youth oriented lines (500ml, on the go, retail bottles) and more mature products (1.5L minerals and mixers and on-trade ranges).

To see how how we did it, check out our short case study film:

If you have a branding project in the pipeline, we’d love to hear from you. Contact us at info@designformarket.ie or call +35316798809