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It’s been a privilege to be entrusted with design responsibility of one of Ireland’s favourite food brands. McCambridge bread is seventy five years old. It’s also been a pleasure to work with such a progressive and dynamic client. We have, in a few short years, worked on dozens of projects for McCambridge including multiple NPDs, line extensions and reformats. Environmental sustainability has been one of the highest priorities throughout and we’ve welcomed the challenges of working with new materials and of communicating environmental messaging honestly. In our hands we hope the brand has retained its famous brand equity while still developing at a rate its competitors struggle to match.