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Case Study: Tipperary Water Rebrand

Case Study: Tipperary Water Rebrand

When we were approached by Gleeson to rebrand their flagship Tipperary Water range, we jumped at the opportunity to work on such an iconic Irish brand. Once number two in the Irish market, Tipperary was rapidly losing market share in a saturated and shrinking market.

The existing design had undergone a series of changes and updates over the years and had lost the impact and presence it once had. The overall range lacked cohesion, various sub-brands had emerged and there no longer seemed to be a definitive Tipperary look and feel.

Our solution was to identify the brand’s USP. We looked to the brand’s heritage for inspiration, to uncover its core identity and bring that to the fore. We also made forensic comparison to the competitors’ products to optimise every elements of the design.

We began by identifying provenance and quality as Tipperary’s USPs. Not only was this very special water unique in being the only natural spring water in Ireland but it also held the world record for the most Gold Medals for Taste and Excellence from the highly prestigious British Bottler’s Institute (BBI).

To see how how we rolled out the entire project, check out our short case study film:

If you have a branding project in the pipeline, we’d love to hear from you. Contact us at info@designformarket.ie or call +35316798809